The Black Keys have donated their song “Howlin’ For You” to People For the Ethical Treatment of Animals (PETA) for use in a new ad from the organization promoting animal adoption. The spot features scenes of owners playing with their pets as the song plays, concluding with the message, “Someone’s howlin’ for you at your local shelter. Please adopt.” Black Keys drummer Patrick Carney said in a press release, “If you’re looking for a furry roommate, check out an animal shelter. They’re filled with purebreds and mutts who’d love to be adopted.”
While the Black Keys have sold their songs for use in many different kinds of ads, frontman Dan Auerbach told us that the duo don’t accept every offer that comes in:
“I mean, we still say no to certain companies, you know. If a company sucks, we’ll say no to it. But for the most part, we allow companies and movies and stuff like that to use our music. We only feel like we benefit from it.”
The duo have sued both Home Depot and Pizza Hut in the past for using their music without their permission.
The Black Keys were recently forced to cancel all their tour dates this month and in March due to a shoulder injury suffered by drummer Patrick Carney while swimming.
The plan now is for the Keys to return to the road in April, when they are scheduled to tour Australia.