Hollerado just released the music video for their new single ‘Firefly’. It’s one of the tracks off their new project ‘111 Songs’.
Here’s what it’s all about:
Last year, frontman Menno Versteeg and his wife’s apartment burned down and lost almost everything. What was assumed to be a huge loss and dark time turned out to be a time of transformation and finding beauty in even the worst situations.
To go along with this theme, in the video they used surviving and meaningful artifacts from the fire and turned them it into something beautiful, symbolising the idea of becoming new. One of the most meaningful objects that he lost in the fire was a signed photo of Michael Jackson that he got when he was a kid. However, he did find a digital photograph of it and they were able to recreate another hardcopy of it and feature it in the video. They also included footage of their long-time tour van that they were parting ways with and included items found in it in the video too (ex. odd horse toy, book, crayons).
The band members and their buddies spent 2 weeks in a warehouse, manipulating these objects with fire, chemicals, paint, collage and film to transform them into something totally different and beautiful. There was no CGI – it was all their own hands.
Pretty cool concept! What did you think of the video?