IKEA doesn’t only want you drooling over their cinnamon rolls and meatballs… their new project involves opening up a pop-up shop that will serve customers breakfast in bed. Literally – you can nap, chill by yourself or with a loved one and have breakfast right in there. And it’s not just any breakfast – you’ll be able to sample a range of “classic Scandinavian breakfast delicacies”.
It’s happening in discrete London (UK) location, and will be open May 18-20. The morning will consist of brunch and breakfast, and then you can book an afternoon nap. This way, you’re testing out the beds. You’re only allowed 45 minutes.
To book your bed (if you’re in that area) you’d need to:
“E-mail IKEAbreakfastinbed@hopeandglorypr.com with your preferred time of arrival on the hour, between 7am – 11am and 12pm – 2pm. Please include ‘IKEA FACEBOOK’ in the subject line of your email”. Full info here.
Don’t tell me you’d do it! So much could go wrong.. I’d stay away!