We are no strangers to the subscription based model for new businesses in 2015. Dollar Shave Club offers customers razor blades on the cheap for less than $10/month and Sock Panda send you kickass socks every four weeks for roughly the same cost. Another of the many subscription-based services that have launched in the last few years, Jukely offers it’s users unlimited* access to concerts for only $25/month.
(we’ll get back to that pesky little asterisk in a moment)
Referred to by most as “Netflix for Concerts”, Jukely provides a large selection of live performances ranging from large arena shows like Erasure and James Murphy, to local acts and unsigned bands in dive bars. I even saw a quick day-of offer for Mr. Burns, a Post-Electric Play at the Aztec Theatre over the weekend. And with new shows added daily at 11am, you could go out every night of the week without breaking the bank on covers at the door.
(PS – They also offer a +1 option for $45/month in case you’re worried about kicking it solo)
Now, “Unlimited” is one of those words that grabs your attention immediately, but like most cell phone plans it’s not technically unlimited. Just because you have a Jukely subscription doesn’t mean your days of paying Ticketmaster service fees are over. Think of it like holding out on buying a new laptop until Boxing Day. You always run the risk of the your 1st choice selling out before you get through the door, but you still have your choice of every other laptop in the store.
You have the opportunity to attend every concert Jukely is able to secure tickets for, and to their credit, they do seem to have some pretty legit deals with promoters. Previous acts include Skrillex, QuestLove, Interpol, and Tyler, the Creator but remember, the goal here isn’t to save a few hundreds bucks on expensive festival passes- it’s about pulling your phone out, finding something that catches your eye and discovering new music as frequent as you’re available. The service allows you to be as spontaneous with your concert choices as you already are with indie films and cult classics on Netflix.
Here’s How it Works
New shows are added at 11am everyday, up to 48 hours in advance. You log in, pick something you want to see and immediately receive a text message and email confirming your reservation, with your digital pass or a PDF copy of your physical ticket the day-of the show. And that’s it! You’re all set and ready to go.
To test it out I chose Chris Cresswell (The Flatliners) who was headlining a mostly acoustic show at The Silver Dollar Room this last weekend. I showed up at the venue a little before the opening act went on, flashed the bouncer my pass, had my wrist graffitied with something I couldn’t make out in the bar light and walked on in. No trouble, no hassle, no extra fees.
And it was a great time! Had I been charged with finding a show for my friends and I that night without Jukely, we probably would have wound up at the same bar down the street from my apartment, trying to talk over whatever cover band was playing that night, as usual. Jukely gave us an excuse to go out and try something new without emptying our wallets to StubHub.
A FEW POINTS WORTH MENTIONING!
- Like a Fast Pass at Disney World, you can only reserve one set of tickets at a time. For example: I reserved my Chris Cresswell passed on a Thursday, and was barred from reserving tickets as they came available Friday and Saturday morning.
- You have to check-in from the venue after you arrive to unlock your account again for tickets released the following day. Quick and easy though, nothing to it. But if you do forget to check-in, your account will automatically unlock 48 hours after your event.
- Jukely does not have an unlimited supply of tickets for each show they offer in their available cities. They may only have a small handful at any given time so (like buying real tickets) it really is a first-come, first-serve situation. I’ve logged on multiple times after 11:30 to find shows I would have gladly attended, completely sold out.
Right now, Jukely is available in 12 cities including New York, Austin, and (finally!) Toronto. It is still early in it’s Toronto roll-out which means registering on their Waitlist but I got my Golden-Ticket-Text-Message roughly three days later. Then it’s on to a free 7-day trial and a summer of unlimited* concerts for only twenty-five bucks.