According to a new study conducted by McMaster University in Hamilton, there are some very important and powerful neurological reasons for why we crave bass in our music. It all comes down to how our brains appreciate rhythm. We get the beat better if it happens in lower tones.
Researchers tested people hooked up to an EEG monitor and had them listen to two piano notes—one high-pitched and the other low-pitched. The notes were played together in a rhythm, but every once in a while, one of the notes was played just a fraction of a second too early. People had a much easier time readjusting to the rhythm when the low note was played wrong, suggesting that without adequate bass, we get lost in the music an unable to get into the groove as well or as deeply. So yes, it is all about that bass.