The HOV lanes have done a great job in creating stressful commutes for everyone in the GTA, but some real go-getters are seeing this as an opportunity to cash in. Two buddies from Georgetown are taking the “first to the market” approach. They’ve posted an add on Kijiji that offers a ride-along service for your commute so you can use the HOV lane. The price is $50 and you need to pick them up as part of the deal.
Seeing as the approval rate of the HOV lanes after the first week is dramatically low, this little business idea should be booming. Unfortunately, that isn’t the case thus far. Although business has started off a little slow it may just be that their business plan needs a little bit of tweaking. There is definitely a goldmine somewhere here it just needs to be refined.
To check out the two guys running this little operation, you can find them on twitter.