Global Music Day

Toronto, ON, Canada / 102.1 the Edge

Today—Friday, July 10, 2015—is a landmark day for all of music. After years of negotiations, the trade bodies that unite record labels all over the planet determined that the best day for anyone to release new music is on Friday. It used to be Monday in the UK, Tuesday in North America and Wednesday in Japan.

But now the 45 largest music markets on the plan have all come to agree that Germany and Australia have it right: Friday is the best day to put new music into the marketplace. This was a monumental task. Manufacturing and supply chains have to be revamped. Marketing plans will have to be re-timed. Retailers (both bricks-and-mortar and online) have to change their ingest and stocking processes. And radio stations have had to adapt, too. All workflow was based around music coming out on Tuesdays. But here’s the thing: how many labels will adhere to the new Friday rule? We’ll see.