The big buzz in music discovery today surrounds curation, specifically access to playlists put together by people you trust. All the streaming music services offer some kind of curated music experience—which is great for people who don’t have the time to spend hours online looking for music they might like. Now come back with me ten years. In the summer of 2005, there was a burgeoning new industry featuring people who (for a fee) would tell you what you needed on your iPod. For example, a company called “Audiostyles” offered to you up with customized music at $35 bucks US per programmed hour. You went to their website, filled out a questionnaire that identified your music preferences, sent them your MP3 device and in a week or so you got it back filled with both favourites and stuff the programmers thought you might like. Oh, and by the way, you also had to pay for all the music downloads, which at 99 cents a song ran you about 15 bucks per hour. How things have changed, huh?