If you’ve ever searched for music videos online, you’ll have run across Vevo, the official YouTube channel of the music industry. Vevo videos get 10 billion views a month just in the US alone, which means there’s a tremendous amount of data that can be cleaned from the people who visit the channel. They say that there are four main sorts of online video users.
The first is “talent scouts,” people that are always looking for the next, the newest and the coolest. Then there are “front row fans,” who love engaging with and sharing they find hot at the moment. The third tribe is called “crowdsurfers,” fans who ingest music through the entire day. And the final category is “soloists,” which describes people who have a deep, personal connection to their favourite music and look for everything associated with it. Talent scout, front row fan, crowdsurfer or soloist: which is your tribe?