Stay with me because there’s a music angle to this question: What was the first item ever sold online? And by that I mean the first complete transaction in which goods were ordered and paid for electronically. Pizza Hut will have you believe that it was something they sold when they started taking orders online in 1994. Maybe, but I like this other possibility.
Dan Kohn was an early adopter of the consumer-facing Internet and set up a company called NewMarket. On August 11, 1994, he processed the first proper e-commerce transaction using a secure PGP connection, selling a copy of Sting’s Ten Summoner’s Tales CD to his friend for $12.48. Now consider this: Today’s online consumer market is worth about $1.672 trillion.