On January 7th, Molson Canadian made an official announcement that the mysterious hockey rink that just kinda… Showed up on a rooftop downtown, was built for their #AnythingForHockey campaign and that they’ll send four fans to play some shinny atop the 32-story building at 120 Adelaide St. West.
“Molson Canadian is passionate about hockey and sharing the love for the game with our fans,” said Chris Blackburn, Director of Marketing, Molson Canadian in a release. “Through our #anythingforhockey campaign, we are offering unforgettable experiences that will quite literally elevate the game to new heights and we look forward to sharing our winners’ experience with the world in February.”
The rink has a weekly operational cost of about $100K.
Molson Canadian Rooftop Rink – Key Facts (from Sportsnet)
- The rink is half the size of an official NHL sized-sheet, perfect for a three-on-three game.
- While many locations were considered, the Toronto building was the only one that could accommodate the rink at a significant height.
- The rink project began November 29, as equipment was lifted onto the rooftop by utilizing the cranes on a neighbouring building. Though the ice surface and boards are in place, construction will not be complete until January 10.
- Complicated elements include leveling for the ice structure, infrastructure for piping, drainage, relocation of vents, water pipes and erecting a stair system for access to the roof.
- Since shoveling snow off the roof isn’t a possibility, snow is melted on the roof under hot water and then drained.
- Due to weight limitations, there is a strict capacity in the amount of people that can be on the roof at the same time.
- To clear the ice, a flooding machine will use hot water to flood the rink and an ice scrapper to smooth it out.
- Regulation glass and nets will be in place to protect pucks from flying over the edge.