Do you know what “Muzak” is? It was the Seattle company that was famous for providing elevators and shopping malls with that sickly sweet instrumental music. What many people don’t know is that one of the world’s coolest record labels was born in the Muzak warehouse.
Bruce Pavitt was the “tape returns co-ordinator” for Muzak, but on his coffee breaks, he worked on putting together a company that would issue material by local artists. One of the cassettes Bruce listened to when he should have been working was this new unknown outfit from Aberdeen, Washington named “Nirvana” and they ended up becoming one of the groups signed to his new label–which he called Sub Pop. And I think we all know how that turned out, right?