When podcasts first started appearing at the end of the 90s, they were considered by some to be the next big thing. But then the world seemed to lose interest, relegating podcasts to the realm of amateurs, tech nerds and conspiracy whackos.
But over the last couple of years, people—including the broadcast industry—are taking podcasts seriously again. Audiences are growing and money is being invested into the mediums.
So who listens to podcasts the most? Gen Y—millennials—with 41% of them saying they tune in to something they can get on-demand. That’s 14% jump in a year.
Next is Gen X with 31% saying they listen to podcasts. Even 22% of Baby Boomers say they’re doing the same thing. Overall, 28% of the population has been turned on to podcasts—and those numbers just keep growing.