Here’s the problem with music today: there’s so much of it and it’s so easy to get that its value in monetary terms is zero.
It is very, very difficult to convince vast swaths of the population to pay for music. Some artists are looking to make a statement about that.
Heights is a hip hop producer from Toronto who, earlier this year, released an album entitled Incognito Mode. Finding digital versions of the ten songs on the album isn’t a problem. But if you want to buy a physical copy, it will cost you $1,000.
He deliberately made it expensive so that whoever buys it will cherish it. It’s an interesting idea—and if just ten people take him up on it, Heights will earn more from that than he’s ever earned from Spotify.