Now that music sales are steadily falling, selling merch while on tour is more important than ever. You need that revenue stream to keep things going. That’s why artists are getting more creative about what they sell at their gigs.
And if you sell merch through your website, you can offer a much wider product selection. Yeah, a t-shirt is fine, but what else you got?
Green Day has their own brand of coffee. The Offspring sells hot sauce. Weezer sold their own brand of Snuggie. Deadmau5 offers headphones for cats. You heard me.
You can buy Drake air freshener for your car. And if you’ve got some serious cash, you can buy some of the amps that Tom DeLonge used on a bunch of Blink-182 albums.