Every year, we get something called the Nielsen Music 360 Report which seeks to describe how Canadians listen to music.
The 2016 report says that:
- 90% of Canadians listen to music for an average of 24 hours a week.
- Radio is still the most important way people discover new music. That’s good, because I still have a mortgage.
- About 34% of Canadians use smartphones for music in a given week while 70% go online for it.
- Over half the money we spend on music goes to live events, specifically individual concerts followed by music festivals.
- Expenditures on streaming music services has doubled in the past year.
- Last year, 20% of Canadians said they bought CDs, vinyl or other physical forms of music. This year, it’s just 16%.
Fascinating how things are changing, huh? More here.