Presidents can do that.
South by South Lawn: it’s a real thing!
According to the official press release, Obama’s own music festival, inspired by South by Southwest (as if we didn’t know), is meant to “bring together creators, innovators and organizers who work day in and day out to improve the lives of their fellow Americans and people around the world.”
Along with having well-known and emerging artists performing, SXSL will have an interactive aspect of the festival with panel discussions that “will explore topics like how to make change stick with organizers who are having an impact, as well as a discussion with influencers who are using their platforms to bring about positive change.”
There will also be a film portion that features the 3rd Annual White House Student Film Festival in association with its founding partner, the American Film Institute.
The festival will be held on October 3rd at the White House, good ol’ US of A.