There are many stories about the Pogues, the punky Irish band with the dentally-challenged Shane McGowan down front. One of the best has to do with how they were signed to their first record contract.
In the early 80s, several labels were interested in signing the Pogues, but no one seem to be able to negoitate a deal with them. Then Stiff Records, one of the great short-lived indie labels from the original punk era, got involved. They dealt with the Pogues on their own level—which is to say in a pub.
Eventually, after discussions over many drinks, the Pogues signed with Stiff. And you wanna know what the Pogues demanded as a signing bonus? Half a case of Guinness beer. They got it–and Stiff got their deal.