EA is continuing to view for the dubious consumerist honour is seems of Work Company in America yet again with their oafish business practices and child like understanding of PR.
In Twilight hours before the international release of this dreary romp with light sabers Star Wars Battlefront 2 a DICE JOINT published by the dark blood covenant known colloquially as Electronic Arts – decided that – MAYBE we should revise/remove/revisit one of the most hated features included in a video game since Rumble packs (no? Just me)
The official statement from General Manager of DICE follows:
Many in the video game community as seen this as a win – organized civil disobienced eclipsing corporate greed in the final we cross the finish line. I see things differently.
After spending an adequate 10-25 hours with the multiplayer component of Battlefront 2 I can say with confidence that the crystal IRL currency PAY TO WIN component of the game that is gone was essential to the establish pace, exhilaration and frank enjoyment.
The progression system keeps you entertained with a myriad of classes maps and pouty teens with three pronged death blades, but unfortunately all of this nuance reduces down to basic functionary classes – Tank, Damage and Other with similarly rudimentary adjustments and mechanical tweaks. The grind needed to master these classes is small. It’s something we’ve done before, the true mastery comes with those mechanical changes. Adjustments of cool-downs and DOT abilities, things you can only earn through progression.
Brilliant minds seemingly created a system wherein you will not enjoy yourself unless you spend some amounts cash. These break up the plateau and give you that nuanced change that matches the experience and second hand nature that comes with time in the multiplayer environment.
Now that it’s gone – I worry, this function will cease to be interested. It was created with parasitic intentions and now cannot function without that host.
This removal – was implemented intentionally, with systems built around this truth – take away a revenue source won’t fix that.
A final take away – as you put a blanket over your head and drink some hot coco to save yourself from that display of predatory corporate action…If you count yourself among the thousands in the irate mass spewing vitriol online, hoping that this condemnation will be a watershed moment for the video game industry. I posit that other major publisher entities, Take Two, Ubisoft, Activsion-Blizzard are not watching the mistake of EA and changing their business models – but ensuring that they keep taking advantage of you as a player, in the exact same way – without you even notices.
Where do you find yourself on this sliding scale of corporate greed? What can we do to ensure these sort of predatory business practices end?